The Scottish Wildcat is Britain's most threatened mammal, with only around 400 of these magnificent cats surviving in the wild. Highland Tiger , a concept co-developed by Wild Media Foundation, was the first coordinated conservation effort to save this iconic and elusive predator.
If people understand and relate to a species, they will care about it. Visual media was therefore integral to giving Britain’s forgotten cat a PR make-over, helping to bring the ‘Highland Tiger’ back into the public consciousness.
The Highland Tiger project has recently evolved into Scottish Wildcat Action.
Website, image library, education material, press features.